Founder Rick "Rico" Olivo was introduced to the world of 100% de agave tequila in 2008 when he became general counsel of a national tequila brand. Rick grew a new appreciation and love for this sweet elixir from Mexico and set out to learn as much as possible in the years that followed. His journey included many trips to Jalisco, hundreds of tequila tastings, and new friendships in the industry that guided him toward a new vision: to share his life-changing experience with the world. Together with family and friends, they developed a small batch, traditional tequila that symbolizes friendships and creates lasting memories.